Personalized Nutrition Market to Reach USD 61.56 Billion by 2034 | Towards FnB
According to Towards FnB, the global personalized nutrition market size is anticipated to be worth USD 17.92 billion in 2025 and is expected to hit USD 61.56 billion by 2034, growing at an impressive CAGR of 14.7% during the forecast period from 2025 to 2034. This expansion is fueled by increasing consumer interest in health optimization through tailored nutrition solutions and advancements in technology that enable more precise, individualized dietary plans.
Ottawa, Sept. 25, 2025 (GLOBE NEWSWIRE) -- The global personalized nutrition market size was calculated at USD 15.62 billion in 2024 and is anticipated to increase from USD 17.92 billion in 2025 to reach nearly USD 61.56 billion by 2034, at a CAGR of 14.7% from 2025 to 2034, according to study published by Towards FnB, a sister firm of Precedence Research.
The market has been growing in recent years due to high demand for tailored diet plans that help target specific health issues and achieve quick results. Personalized nutrition also helps to address the issue immediately for effective results.
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Key Highlights of the Personalized Nutrition Market
- By region, North America dominated the personalized nutrition market with highest share of 44% in 2024, whereas the Asia Pacific is expected to experience growth in the foreseeable future.
- By product type, the active measurement segment led the personalized nutrition market in 2024, whereas the advanced measurement segment is expected to grow in the foreseeable period.
- By application, the standard supplements segment led the personalized nutrition market, whereas the disease-based segment is expected to grow in the foreseeable period.
- By end use, the direct-to-consumer segment led the personalized nutrition market in 2024, whereas the wellness and fitness center segment is expected to grow in the foreseeable period.
- By form, the tablets and capsules segment led the personalized nutrition market in 2024, whereas the liquid segment is expected to grow in the expected timeframe.
Personalization and Customization are helpful for Consumer Wellness
The personalized nutrition market underscores the importance of providing tailored dietary recommendations and products that are based on an individual’s lifestyle, unique genetics, and health data. It helps in targeting a consumer’s health issues quickly and effectively. Such diets are highly sought after by millennials and Gen Z today for quick results, further fueling the growth of the personalized nutrition market.
Tailored diets also consider various other factors, such as health history, race, DNA, ethnicity, socioeconomic status, and other relevant characteristics, to provide customized supplements and nutritional products. The high shift of consumers towards health and wellness, as well as personalized nutrition, is another major factor driving the market's growth. The growing wellness industry is also contributing to the market's recent growth.
New Trends in the Personalized Nutrition Market
- High demand for functional food and nutrigenomics is one of the major factors for the growth of the personalized nutrition market. Functional foods are those that provide more than basic nutrition; hence, personalization helps enhance the quality and nutrients of the food.
- 3D food printing for tailored food and its nutritional qualities is also contributing to the market's growth. Hence, the technology is also highly in demand.
- Enhanced personalization and customization are highly demanded in the healthcare and wellness industry, further fueling the growth of the market. It helps to target a consumer's health issues effectively for the optimal performance of wellness products.
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Recent Developments in the Personalized Nutrition Market
- In June 2025, The Vitamin Shoppe, a global wellness and health retailer, announced the launch of its ‘At-Home DNA Collection Kit’ from nutrigenomics company, GenoPalate. The primary objective of the launch is to provide consumers with access to personalized nutrition and wellness. (Source- https://www.nutritionaloutlook.com)
- In November 2024, Persona Nutrition, a pioneer of subscription-based vitamins and supplements, launched its white-labeling service for businesses and personalities who wish to enter the nutrition sector. (Source- https://www.prnewswire.com)
Top Products in the Personalized Nutrition Market
| Product Type | Key Features / Attributes | Benefits for Consumers | Common Applications |
| Dietary Supplements (Personalized Vitamins & Minerals) | Tailored supplement packs or capsules based on genetic, lifestyle, or health data | Optimizes nutrient intake, addresses deficiencies, and improves overall wellness | Customized vitamin packs, daily sachets, DNA-based supplement kits |
| Probiotics & Prebiotics | Personalized microbiome-focused formulations | Supports gut health, digestion, immunity, and metabolic health | Custom probiotic blends, synbiotics, gut microbiome test-based products |
| Functional Foods & Beverages | Fortified or enriched foods adapted to individual health goals | Provides targeted health benefits (e.g., energy, immunity, heart health) | Protein bars, fortified snacks, functional drinks with added bioactives |
| Meal Kits & Personalized Diet Plans | Subscription-based or app-guided meal solutions aligned with DNA, microbiome, or lifestyle data | Convenience + tailored nutrition; supports weight management and chronic disease prevention | Customized meal delivery kits, recipe apps, and personalized diet programs |
| Sports Nutrition Products | Protein powders, amino acids, and recovery drinks designed for individual fitness needs | Enhances performance, energy, and recovery tailored to activity level | Custom protein blends, endurance formulations, hydration solutions |
| Genetic & Microbiome Testing Kits (with Linked Nutrition Plans) | DNA, blood, or microbiome-based analysis to create personalized diet recommendations | Enables precision nutrition, disease prevention, and lifestyle optimization | At-home DNA kits, microbiome sequencing with nutrition guidance |
| Digital Health Platforms & Apps (Nutrigenomics & Tracking) | Mobile apps and wearables that track diet, health metrics, and integrate with personalized nutrition plans | Real-time feedback, long-term behavior change, connected health ecosystem | Nutrition tracking apps, wearable integrations, and AI-driven meal plans |
| Plant-based & Allergen-free Personalized Foods | Customized foods that avoid allergens or are tailored to dietary restrictions | Improves inclusivity, safety, and personalized lifestyle alignment | Gluten-free mixes, allergen-free snacks, and plant-based tailored diets |
| Metabolic Health & Weight Management Products | Personalized foods and supplements based on blood glucose, metabolism, or body composition | Supports diabetes care, weight loss, and metabolic optimization | Continuous glucose monitoring (CGM)-linked diet programs, metabolic shakes |
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Market Dynamics
What Are the Growth Drivers of the Personalized Nutrition Market?
The rising focus on health and nutrition, consumer awareness of a conscious attitude, technologically advanced methods, and the use of AI and ML are some of the major factors driving the growth of the personalized nutrition market. Tailored nutrition plans help target a consumer's health issues with ease for effective results. Hence, such factors further fuel the market's growth. The prevalence of lifestyle-related health issues, such as diabetes, obesity, and high cholesterol levels, which require personalized medication and a nutritional diet, also contributes to the market's growth. Such diets are prepared considering age, gender, DNA, microbiome, genetics, and lifestyle of a consumer for proper customization and effective results.
Challenge
How Are High Costs of Tailored Products and Services Restraining the Market?
High costs of personalized supplements are one of the major factors restraining the growth of the personalized nutrition market. Such supplements require special raw materials and ingredients, which immediately raises the price of the final product. Hence, cost-conscious consumers prefer alternative solutions, resulting in slow market growth. Hence, such issues hinder the market's growth.
Opportunity
How Are Advanced Technologies for Better Product Formulation Expected to Drive Future Market Growth
Advanced technologies are driving market growth through precision medicine, quantity, and formulation, which will continue to support market expansion in the foreseeable future. Tailored health habits, lifestyle considerations, and scientific discoveries can also contribute to market growth in the foreseeable future. Real-time health data, medical history, environmental factors, gender, and DNA are some of the key factors essential for personalized nutrition, which are expected to enhance the market's growth.
Personalized Nutrition Market Regional Analysis
North America dominated the Personalized Nutrition Market in 2024
Rising health and wellness awareness, consumer demand for health and nutrition, and high demand for personalized and tailored diet options are some of the major factors driving the market's growth in the region. Technological advancements, which enable detailed diet and customization plans tailored to consumers' DNA, lifestyle, habits, microbiome, and other factors, are also contributing to the market's growth.
Genetic testing and data analysis are among the technologically advanced procedures required for creating tailored diet plans for consumers, thereby further aiding the market's growth. The US makes a significant contribution to the growth of the market in the region, driven by the rising population of health-conscious consumers. The region exhibits a high adoption of wearable devices and applications for health data tracking, which further fuels the market's growth.
Asia Pacific is expected to grow in the forecast period.
High demand for personalized nutrition in the health and wellness industry is a major factor driving the growth of the personalized nutrition market in the foreseeable future. Countries such as India, China, Japan, and South Korea have made significant contributions to the growth of the market in the region. The health and wellness industry in the region reflects a significant demand for personalization and tailored diets among consumers. It helps them identify the root cause of their health issues and achieve effective results with the help of a customized diet and supplements.
Personalized Nutrition Market Report Scope
| Report Attribute | Key Statistics |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Growth Rate from 2025 to 2034 | CAGR of 14.7% |
| Market Size in 2025 | USD 17.92 Billion |
| Market Size in 2026 | USD 20.55 Billion |
| Market Size by 2034 | USD 61.56 Billion |
| Dominated Region | North America |
| Fastest Growing Region | Asia Pacific |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
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Personalized Nutrition Market Segmental Analysis
Product Analysis
The active measurement segment led the personalized nutrition market in 2024, as it provides various types of testing kits, software, and personalized nutrition services through multiple healthcare providers, wellness and fitness centers, and direct-to-consumer services, thereby fueling the market's growth. Oral and microbiome testing kits play a significant role in driving market growth, as they provide a detailed analysis of microorganisms within the existing microbiome.
The advanced measurement segment is expected to grow in the forecasted period, as such devices provide detailed health data analysis that is helpful for consumers to track their health. The segment involves wearable devices that can track essential health data such as heart rate, oxygen levels, step count, and various other factors required for tailored diet charts for consumers. Hence, the segment is observed to contribute to the growth of the personalized nutrition market in the foreseeable period.
Application Analysis
The standard supplements segment led the personalized nutrition market in 2024, as they help maintain and balance a consumer's basic nutritional requirements, including various types of vitamins, minerals, iron, calcium, and other essential nutrients. Basic nutritional supplements, such as fish oils and prebiotics, as well as various other supplements, help maintain the nutritional requirements necessary for market growth. Such supplements are available in various forms, including tablets, capsules, gummies, sprays, and powders.
The disease-based segment is expected to grow in the forecast period, as these supplements are tailored to address the related health issue immediately for effective results. The segment highlights the consumption of functional foods, seeds, nuts, and nutritious vegetables, which help maintain nutritional factors. They help maintain the nutritional quotient, managing cholesterol and sugar levels, and addressing lifestyle-related health issues such as obesity, diabetes, and inflammation. Hence, the segment is observed to grow in the foreseen period.
End-User Analysis
The direct-to-consumer segment dominated the personalized nutrition market in 2024, driven by increasing consumer awareness of health and nutrition. Consumers are increasingly understanding the importance of personalized and tailored diets that target their specific health issues and deliver effective results in less time. Hence, the segment is observed to aid the growth of the personalized nutrition market.
The wellness and fitness center segment is expected to grow in the foreseeable future due to rising consumer awareness, leading to a more conscious attitude. Hence, the rising urban population demanding customized diet charts and supplements to address their health concerns is one of the major factors driving the market's growth in the foreseeable future. Hence, the segment is observed to aid the growth of the personalized nutrition market in the foreseeable period.
Form Analysis
The tablet and capsule segment led the personalized nutrition market in 2024, as they are easy to consume and carry. Hence, consumers can maintain their nutritional supplement intake while being outdoors or while traveling. They also have a long shelf life, making the form ideal for consumers to store their supplements easily without any hassle.
The liquid segment is expected to grow in the forecast period, as the form is easy to consume, especially for children and older adults. Liquids can also be easily incorporated into various food products or beverages, facilitating easy consumption and further fueling the market's growth in the foreseeable future. Hence, consumers usually opt for liquid supplements for easy consumption.
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- Personalized Nutrition Market: The global personalized nutrition market size is forecasted to expand from USD 17.92 billion in 2025 to USD 61.56 billion by 2034, growing at a CAGR of 14.7% during the forecast period from 2025 to 2034.
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Top Companies in the Personalized Nutrition Market
- Herbalife – Offers personalized nutrition supplements and meal replacement shakes tailored to wellness and weight management.
- DNAFit – Provides DNA-based nutrition and fitness reports to deliver customized diet and exercise recommendations.
- Amway – Delivers personalized vitamins and supplements through its Nutrilite brand, supported by health tracking tools.
- GX Sciences – Specializes in genetic testing for nutrigenomics, linking DNA insights with targeted nutritional supplements.
- Nutrigenomix – Offers genetic testing kits for personalized diet and nutrition planning based on DNA analysis.
- Zoe – Uses microbiome and blood sugar analysis to create personalized nutrition and gut health programs.
- Abbott – Produces science-based nutritional products, including personalized medical nutrition and diagnostic-linked solutions.
- BASF – Supplies functional ingredients and personalized nutrition solutions, including omega-3s, carotenoids, and vitamins.
- DNALysis – Provides genetic testing services focused on diet, nutrition, and lifestyle optimization.
- DSM – Offers nutritional ingredients and precision nutrition platforms that integrate genomics and supplementation.
- Impossible Foods – Develops plant-based protein foods positioned within sustainable and personalized dietary choices.
- Viome – Focuses on microbiome and RNA testing to recommend individualized foods and supplements.
- Nestlé – Offers personalized nutrition through subsidiaries and research in infant, medical, and lifestyle nutrition.
- Bactolac Pharmaceutical – Contract manufacturer specializing in custom dietary supplements and personalized nutrition products.
- Balchem Corporation – Provides specialty nutrients, encapsulated ingredients, and custom solutions for personalized nutrition.
- Growth Nutrition – Produces customizable sports nutrition and supplement products tailored to consumer needs.
- Holly Health Ltd – A digital health company using behavioral science to create personalized wellness and nutrition coaching.
- Nutrisense – Uses continuous glucose monitoring (CGM) to personalize diet and metabolic health programs.
- Salvo Health – Focuses on digital, personalized gut health programs integrating nutrition and lifestyle support.
- Summer Health – Provides personalized pediatric health and nutrition guidance via telehealth and AI-driven tools.
Segments Covered in the Report
By Product Type
- Active Measurement
- Standard Measurement
By Application
- Standard Supplements
- Disease based
By End -Use
- Direct to consumer
- Wellness & Fitness Centers
- Hospitals &Clinics
By Form
- Tablets
- Capsules
- Powder
- Liquid
- Other
By Region
North America
- U.S.
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Thailand
Europe
- Germany
- UK
- France
- Italy
- Spain
- Sweden
- Denmark
- Norway
Latin America
- Brazil
- Mexico
- Argentina
Middle East and Africa (MEA)
- South Africa
- UAE
- Saudi Arabia
- Kuwait
Thank you for exploring our insights. For more targeted information, customized chapter-wise sections and region-specific editions such as North America, Europe, or Asia Pacific—are also available upon request.
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Towards FnB is a global consulting firm specializing in the food and beverage industry, providing innovative solutions and expert guidance to elevate businesses. With an in-depth understanding of the dynamic F&B sector, we deliver customized market analysis and strategic insights. Our team of seasoned professionals is committed to empowering clients with the knowledge needed to make informed decisions, ensuring they stay ahead of market trends. Partner with us as we redefine success in the rapidly evolving food and beverage landscape, and together, we’ll navigate this transformative journey.
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